Last updated 8 months ago
Once you've created a promotional mascot for your company, you'll need to think strategically about where this mascot can be best used to drive sales. Social networks such as Facebook and Twitter have become popular destinations for mascots of all types, due to the stronger connections consumers can feel for a friendly mascot over an impersonal company logo or executive.
In this report from the Wall Street Journal, Suzanne Vranica explains the benefits of social networking sites for brand mascots, which help marketers to engage with their customers. Social networks are largely credited with bringing new life to mascots, which faded from popularity in previous decades but are now once again being viewed as important marketing tools to enable emotional bonding between consumers and various types of products.
When carefully created and professionally produced, company mascots can be memorable and iconic images that become inextricably linked with certain products or services, making them more memorable to consumers. Their use on social networks is often as simple promotion and for increasing brand awareness, rather than for direct hard selling of products through a website. However, social media has been credited with helping to drive sales as more people become interested in a brand through its mascot.
If you want to design a memorable mascot for your company, or to buy full-size mascot costumes in Melbourne, get in touch with Animal & Odd-Bod Creators on (03) 9999 9289. They produce one-of-a-kind mascots for companies of all types.
Last updated 8 months ago
If you don't get your brand mascot registered as a trademark, your intellectual property could be at risk of theft by competitors, without legal recourse.
Are Mascots Protected by Trademark?
Just like a brand name or logo, mascots can be protected by trademarks to provide legal barriers against their unauthorised use. If your mascot is deemed to be too similar to an existing mascot for another company beyond a reasonable doubt, you could face legal action or be forced to create a new mascot that is not in breach of patent laws. Because many mascots share a similar theme, such as a type of animal, this can make it beneficial to use professional mascot makers to reduce the risks and ensure your mascot stands out from the crowd for its unique design.
Registering your Mascot
Once your mascot has been created and perfected, you can get it registered as a trademark in your country or internationally. Mascots may be registered in a number of forms and mediums, from two-dimensional drawings to three-dimensional costumes. However, you may need to be able to demonstrate that your mascot acts as a trademark for your company and that you own all rights to the mascot.
Company mascots are a terrific way to create strong brand awareness, familiarity and give your new business a clever marketing strategy. Animal & Odd-Bod Creators can help any company achieve success with one-of-a-kind promotional mascots in Melbourne, created for your specific requirements. For more information about creating a mascot or buying mascot costumes, phone (03) 9999 9289 or visit their website.
Last updated 8 months ago
Promotional mascots can help a company stand out from the crowd.
The days when mascot costumes had to be heavy, sweaty and restrictive are long gone, now they are more lightweight. Flexible materials are now used, such as polyurethane foam replacing fibreglass for heads. Special attention is paid to wear safety with ventilation, including attaching a fan and battery pack to the inside of the costume. The eyes and mouth area also incorporate vision & ventilation through which the performer wearing the costume can breathe and see clearly, to avoid discomfort.
Before any part of the costume is made, a trained designer will sketch out and make patterns for each part of the outfit, from the head to the feet and any accessories, such as wings and tails. The costume character must be made to accommodate human proportions and a wearer of roughly average height and weight. The feet also need to be made durable and comfortable, with outdoor soles attached to the underside for improved grip and longevity.
Each part of the mascot costume is tested during production, so any issues can be corrected sooner rather than later. Once all parts of the costume have been assembled, the client is given the opportunity to view the structure and provide feedback before the mascot is completed.
Corporate promotional mascots are a terrific way to create strong brand awareness, familiarity and give your new business a clever marketing strategy. For more information about creating a mascot or buying mascot costumes, phone Animal & Odd-Bod Creators on (03) 9999 9289.
Last updated 8 months ago
Whether you're concerned that you may have used up your resources or you're just looking for ways to generate new leads, there are many effective strategies that can target customers of various demographics – from social networking to brand mascots.
1 – Company Mascot
A custom-made mascot can help consumers develop familiarity with your brand, and could form the basis of your logo and marketing campaigns.
2 – Word of Mouth
Potentially the most valuable source of leads in a company's early days, you will need to make sure your brand is memorable and instantly recognisable to make an impact through word of mouth.
3 – Email Marketing
Comparatively cheap, email has the potential to reach more customers than any other marketing strategy, but you will need to ensure your copy is engaging and that your emails are worth reading to have any impact in such a competitive environment.
4 – Telemarketing
Many firms rely solely on telephone calls to generate leads, but this carries the risk of building negative associations with your company when done poorly. Using a professional telemarketing firm can ensure high quality and improve your chances of reaching the people you are interested in.
5 – Social Networking
Many businesses have still not discovered the great potential of Twitter, Facebook and other social media platforms for generating leads, which could give you the edge when you embrace the technology.
Promotional Mascots Australia Wide
Contact Animal & Odd-Bod Creators on (03) 9999 9289 to find out more about how your company can achieve promotional success with a one-of-a-kind brand mascot.
Last updated 8 months ago
If you're looking to expand your business into new areas or you're just starting out, a promotional mascot tailor made for your franchise market could give you the edge over competitors.
Identifying Target Markets
Industries that deliver essential products and services such as fast food, pet products, child care and hairdressing are much better equipped to survive in times of financial hardship compared to markets of more niche interest, which consumers may be less eager to spend their income on. Over the past decade, the internet has opened up many new opportunities for companies with relatively little start-up capital, but many internet markets are now stagnant, so research will be necessary to find emerging markets that have the potential to be the next big thing.
Restrictions
Identifying all potential problems currently affecting your business prospects and threatening future growth can be essential for taking steps to overcome these challenges. One of the biggest obstacles that face start-up companies in any franchise is location, as financial resources may prevent the firm from relocating to a more profitable area. If you can find a gap in local markets that you believe you have the requisite interest and skills to fill, this could provide inspiration for your franchise.
Brand Mascots Australia Wide
Animal & Odd-Bod Creators can help companies in all industries and at all levels to boost their promotional strategies with a unique brand mascot. Call (03) 9999 9289 for more details about how you could benefit from a company mascot.
